Laura Carabello provides an overview of value-based benefit design, a strategy that eliminates out-of-pocket costs for high-value services, such as chiropractic care, in defined patient populations.

Why you should watch

To learn ways to reduce patient costs while retaining the service’s value.


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Laura is an entrepreneur and strategic marketing consultant extraordinaire. Her deep and wide-ranging knowledge of international and national healthcare business stems from more than 25 years spent growing business-to-business and direct-to-consumer healthcare and technology companies and playing a critical role in bringing them into the 21st Century.

Laura has conducted marketing presentations at high profile meetings and conferences, chairing the first collaborative meeting for the Drug Information Association (DIA) and Health Information Management Systems Society (HIMSS). She has been invited by multi-national governments and private sector companies to present at international meetings on healthcare issues

The Octagon

The Octagon at Life University was created to foster dialogue and exchange on important social, political and conceptual issues based on Life University’s Eight Core Proficiencies. The Octagon creates an environment where questions and issues from every avenue of life can be embraced, discussed, debated and acted upon. As with most things in life it is not constrained by a lack of desire or need but only by limited human and financial resources. It is the intention of the University’s president, Dr. Guy Riekeman, for the Octagon to tackle important and controversial matters that will have long range impact and the potential for application in other fields. The Octagon does not seek to be reckless in its work but it does seek to be fearless in its charge, prepared to confront matters that frustrate society in a meaningful way. The Octagon can best be described as a think tank to promote world changing discussion related to healthcare and the human condition.