Chiropractor and Life University alumna Dr. Gena Bofshever knew no one when she opened her Florida-based practice. “I show up on day one and I have three patients,” she recounts — her mom, her dad and a former patient who now happened to live in Florida. Her experience provides insight into how to build a practice in a new-to-you community.

Why you should watch

Learn techniques for establishing yourself in your community by making connections and utilizing free tools like social media to spread the word. Her most important advice? People need to “know, like and trust” you before they’re willing to do business with you. With this strategy and some effort, a brand new practice is geared for success.


Screenshot 2016-04-01 15.01.00

Gena Bofshever, D.C. was raised on Long Island, New York before earning a B.S. in anthropology from the State University of New York at Binghamton. She then decided to obtain her Doctor of Chiropractic from Life University in Marietta, Georgia.

Dr. Bofshever completed post-graduate training in pediatrics through the International Chiropractic Pediatric Association. She speaks at New Beginnings Chiropractic Seminars and is a member of the League of Chiropractic Women, the International Chiropractic Association and the ICPA. She has been nominated Woman Of The Year in Fort Lauderdale and named One Of 100 Outstanding Women of Broward County.

LIFE Vision

Life University’s LIFE Vision Seminar provides ongoing inspiration and a community for likeminded, purpose-driven chiropractic professionals. LIFE Vision is a two-day shot of high-energy, high-impact inspirational and educational moments as well as practical, skills-oriented break-out sessions. These seminars, which take place multiple times a year, are designed to bring current and future chiropractic leaders of vitalistic perspectives together to connect and recharge. Learn more at